Training
why we train your team
Along with years of firsthand experience, our business is rooted in the philosophy introduced in the best-selling book, The Experience Economy: Work Is Theater & Every Business a Stage. Written by B. Joseph Pine II and James H. Gilmore, the Experience Economy explains that businesses add value to their bottom line by orchestrating and staging memorable experiences that result in customers creating memories. Our leadership team includes four certified Experience Economy experts, who conduct customized, in-depth training sessions with new partners.
What To Expect During Training:
Led by certified Experience Economy experts Jim Cummings and Brian Givnish, Life Celebration training goes in-depth to help our partners reconsider their approach to creating memorable experiences, strengthening their reputation in the marketplace.
Life Celebration training also covers everything from partnership resources and appropriate client touchpoints to arrangement co-creation and best practices for the collection of memories. Plus, our team will provide in depth instructions on how to stage an experience and utilize our online ordering system, so partners can take advantage of Life Celebration’s unique and custom offerings.
Training Team
Jim Cummings
Vice President - Chief Experience Officer
Jim Cummings, vice president and chief experience officer of Life Celebration, is a licensed funeral director and certified Experience Economy expert who has personally trained thousands of funeral professionals in the art of creating unique experiences. After being struck with inspiration from The Experience Economy: Work Is Theater & Every Business a Stage, Jim and Gerry Givnish realized that the funeral profession could grow exponentially if traditional services were transformed into more memorable events. With his unique combination of real-world knowledge, deep background in experience strategy and passion for changing people’s perceptions, Jim provides strategic recommendations for all Life Celebration partners.
Brian Givnish
Director of Training & Development
Brian Givnish, Director of Training and Development at Life Celebration Inc., is a licensed funeral director and certified Experience Economy expert. For over 10 years Brian has trained and consulted with hundreds of funeral directors and funeral home employees in every aspect of being a partner of Life Celebration Inc. Brian is a go-to resource for his expertise in consumerism, experience staging and will be your first point of contact during Onboarding and Training. Brian, along with his brother Jerry Givnish, oversees all managers employed at Life Celebration Inc. and is your main contact for further training or on boarding new funeral home employees.
Gerry Givnish
President
Gerry Givnish, President of Life Celebration Inc., is a third-generation funeral director with over 40 years of professional experience. Over a decade ago, Gerry along with Jim Cummings established Life Celebration Inc. after reading The Experience Economy: Work Is Theater & Every Business a Stage and recognizing that experience-based events would help funeral professionals bring new value to their business, improve their market shares and maximize customer satisfaction. As a licensed funeral director and President of Life Celebration Inc., Gerry is a key resource for ownership & management consulting.
